For generations, one of the cornerstones of this market economy has been the consumers' love, desire, and near obsession with getting the best deals on the things they buy. Whether it is food or clothes, or even cars or homes, consumers everywhere just cannot get enough deals. For a very long time, collecting coupons and using them for various products or at certain stores used to be the best way for consumers to get the best deals. However, along with so many other changes made in our markets and businesses, technology has recently made coupons almost obsolete for consumers.


It really was not so long ago that any bargain shoppers that used coupons would have to take a newspaper or magazine and literally cut out all of the coupons they need with scissor, and then drive around to whatever stores would honor them. Check out this post: However, there is certainly much less need for people to physically cut out and take coupons to a store ever since the great expansion of internet technology and social networking. With the advent of ecommerce, online shopping, and online marketing, those same entities which once provided people with paper coupons are now providing them with other deals, incentives, and discounts to use when shopping online. Accordingly, paper coupons have been replaced by digital coupons and, especially, discount codes.


Similar to traditional paper coupons and digital coupons are also provided by product manufacturers as well as retailers. Like traditional coupons, these online deals are also usually offered only for a limited time, or within a specific time period, or could have certain limitations like size or quantity. Just as there would be coupon subscription clubs in the past, many of the companies and websites that now offer discount codes and digital coupons also provide subscription options. With the exception of the technology itself, there really are not too many real differences between how traditional paper coupons and digital coupons work.


Because of the developments in consumer technologies, consumers no longer have to go anywhere or barely lift a finger to have products from all around the world delivered to them. Appropriately, the ways in which coupons work has had to change, as well. With digital coupons now paperless like modern shopping on whole, online shoppers must input some form of discount code while checking out at an online store. The savings which the discount code represents, like traditional coupons, are then automatically applied within the system, yielding the customer savings. Unlike traditional coupons, though, no paper, time, nor money was wasted by cutting out and collecting paper coupons, and by driving around to different stores simply to use certain coupons.



Though there may be a certain amount of nostalgia to cutting out coupons in the traditional way, modern consumers and commerce as simply moved to far for this to ever become the norm again. Still, it is pretty clear that digital coupons and other digital discounting methods are pretty much just the evolution of the old paper coupons.